What Does it All Mean

Graphic/Web Design
Using Adobe Photoshop and illistrator to design and shape how your web site will look, designing the layout to the buttons and how content will be presented

XHTML
Like HTML (EXtensible HTML) A markup language for Web pages from the W3C. XHTML combines HTML and XML into a single format (HTML 4.0 and XML 1.0). Like XML, XHTML can be extended with proprietary tags. Also like XML, XHTML must be coded more rigorously than HTML. Over the years, HTML coders have become sloppy, because Web browser software was originally written to tolerate many variations in HTML coding. With XHTML, coders must conform to the rules.

CSS (Cascading Style Sheets)
A style sheet format for HTML documents endorsed by the World Wide Web Consortium. CSS1 (Version 1.0) provides hundreds of layout settings that can be applied to all the subsequent HTML pages that are downloaded. CSS2 (Version 2.0) adds support for XML, oral presentations for the visually impaired, downloadable fonts and other enhancements.

SEO (Search Engine Optimization)
Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden inside meta tags.

CMS (Content Management System
Software that manages documents for Web sites. It provides for the storage, maintenance and retrieval of HTML documents and all related elements.

CRM (Customer Relationship Management)
An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. CRM embraces all aspects of dealing with prospects and customers, including the call center, sales force, marketing, technical support and field service. The primary goal of CRM is to improve long-term growth and profitability through a better understanding of customer behavior. CRM aims to provide more effective feedback and improved integration to better gauge the return on investment (ROI) in these areas.

Domain Names
An organization's unique name on the Internet. The chosen name combined with a top level domain (TLD), such as .com or .org, also called a "domain extension," makes up the Internet domain name. For example, neillh.com.au is the domain name for this website. By 2006, there were more than 70 million registered domain names.

Web Hosting
Making a Web site available on the Internet. Multi-page, commercial Web sites are hosted at a very wide range of prices, and the customer's registered domain name is used. A single computer can hold dozens to hundreds of small Web sites, while a dedicated computer or multiple computers (from a handful to thousands) may be used for one large Web site.